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Public Health Concerns About Youth and Young Adult Use of JUUL

JUUL became the fastest growing e-cigarette brand in the U.S. in early 2017, surpassing other brands marketed by tobacco industry giants. Although PAX Labs promotes it as a product for adults looking for an alternative to smoking conventional cigarettes, JUUL has developed a cult-like following among youth and young adults, fueled by a strong presence on social media sites like YouTube, where the term “JUULing” is used to describe use of the product. For a number of reasons, the popularity of JUUL among youth and young adults is a matter of deep concern for the public health community. Learn more.