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Research shows that people smoke more when cigarettes cost less. The tobacco industry understands this well, and has crafted a number of price-suppression strategies designed to keep current tobacco users addicted, and to encourage new customers (primarily youth) to purchase their products. With sampling, couponing, and other price-related marketing strategies, tobacco companies seek to offset higher tobacco prices achieved through federal and state tobacco excise taxes, and to keep their products attractive and affordable to price-sensitive consumers.
This webinar will discuss the impact that marketing strategies have on the price of tobacco products and the effects that price reductions have on consumption rates. It will explain the importance of policies prohibiting tobacco sampling and limiting the distribution and redemption of tobacco coupons, and it will outline various policy options that state and local governments might consider to limit these industry practices.
Presenters:
- Betsy Brock, MPH, Director of Research, Association for Nonsmokers-Minnesota (ANSR-MN)
- Ian McLaughlin, JD, Senior Staff Attorney, Public Health Law & Policy (PHLP)
- Kerry Malloy Snyder, JD, Senior Staff Attorney, Center for Public Health & Tobacco Policy
Moderator:
Maggie Mahoney, Deputy Director, Tobacco Control Legal Consortium, a program of the Public Health Law Center