What if one of public health’s most trusted ideas - harm reduction - is being turned into a marketing strategy by the tobacco industry? In this 30-minute webinar, we’ll uncover how tobacco companies use the language of safety and innovation to promote nicotine pouches, e-cigarettes, and other non-combustible products, all while keeping addiction at the center of the business model.

We’ll also explore the difference between genuine evidence-based harm reduction and industry spin, and why that distinction matters.

Presenter:
Willow Anderson, Senior Staff Attorney, Public Health Law Center

This webinar is in the process for being approved for CLE credit.