The Promise and Potential Pitfalls in Promoting Outcomes-Based Incentives with Worksite Wellness Initiatives

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Tuesday, July 17, 2012

This webinar will provide an interactive discussion of the use of outcomes-based incentives with worksite wellness initiatives and the legal and policy implications of these efforts. Over the past few years, strong opinions have been voiced for and against the use of outcomes-based incentives in connection with worksite wellness initiatives. As employers attempt to reign in rising health care costs, many are moving toward the use of these incentives tied to health care premiums and/or deductibles. At the same time, the use of outcomes-based incentives in worksite wellness raises potential legal issues that must be navigated. Employer policies on tobacco use provide a good starting point for understanding the potential effectiveness and legality of workplace wellness programs designed to promote better health and reduce obesity through outcomes-based incentives. Sponsored by the American Heart Association and the Public Health Law Center.

This webinar has already occurred. Please use the resources below:

Webinar Slides [PDF]


  • Debbie Hornor, Community Obesity Policy Manager, the American Heart Association
  • Laurie Whitsel, Ph.D., Director of Policy Research for the American Heart Association National Center
  • Chris Banthin, Esq., Public Health Advocacy Institute/Northeastern University School of Law


  • Mary Marrow, Staff Attorney, Public Health Law Center