This webinar familiarizes participants with JUUL, a relatively new, discreet, and best-selling e-cigarette brand that is very popular among youth and young adults. Policy, legal, and advocacy experts describe JUUL and discuss concerns and emerging reports about youth and young adult use, ease of use without detection, potential health risks, and regulatory gaps and opportunities. Presenters address the company’s recent outreach to schools, public health officials, and advocates in California and other states, and authorities’ efforts to persuade schools to decline to partner with JUUL Labs, Inc., on educational and other initiatives.

This webinar has already occurred. Please use the resources below:

Webinar Slides [PDF]

JUUL and the Guinea Pig Generation: Public Health Concerns about Use by Young People (2018) [PDF]

Webinar Recording:



Jeffrey Willett, Vice President, Truth Initiative Schroeder Institute
Erika Mansur, Assistant Attorney General, Office of the Arizona Attorney General
Kimberlee Homer Vagadori, Project Director, California Youth Advocacy Network

Susan Weisman, Senior Staff Attorney, Tobacco Control Legal Consortium, Public Health Law Center


For current information, visit our E-Cigarettes page.